OK. This is my last ‘Apocalypse Now’ headline

June 15, 2009 by shelter
Filed under: Spin and PR, Uncategorized 
This week’s “Media Mayhem” column for the Mother Nature Network. Wow, Ken, that’s a good point:
“Apocalypse Now” has become the cliché climate-change headline.

Britain’s Independent newspaper grabbed the phrase a few years back soon after we entered the new millennium. Just last week, Toronto’s Globe and Mail picked the two words to top a thoughtful piece on proper responses to the climate crisis.

The popular Climate Progress blog used “Apocalypse Now” in February for a post warning that global warming has arrived. Conservative columnist George Will trotted it out that same month — albeit with a question mark — while arguing that the worries are much ado about nothing.
“Apocalypse Now” isn’t just reserved for news and opinion pages. The New York Times ran a review last fall of a museum exhibit that delves into the effects on nature of the “End of Days.” You already know that headline.
As far as I can tell, the Mother Nature Network hadn’t used “Apocalypse Now” — until now. But the conservative journal Commentary has (with question mark). So has Huffington Post, American Jewish Life and the blog of the Palm Oil Truth Foundation.
OK. This much we know: Headline writers need to stop cribbing from Francis Ford Coppola.
Putting aside one rampant cliché, does all the talk about end-times, Armageddon and apocalypse do us any good in the actual debate over climate change?
Read the rest on the Mother Nature Network.
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