Women: An untapped force for clean energy?
Women are making critical decisions about energy use at the household consumer level, Good and Green (an environmental marketing blog) reports.
American women are paying the electric bills at home and making the critical decisions on energy use in their homes and businesses, according to the national Women’s Survey on Energy & the Environment, the first in-depth women’s survey on attitudes and awareness about energy.
The survey suggests that female bill payers also may be an untapped force for cleaner energy decision:
The nationally representative survey of 801 women 18 years or older, commissioned by Women Impacting Public Policy (WIPP) in collaboration with the Women’s Council on Energy and the Environment (WCEE), shows that women want the country to move toward clean energy sources, and more than half (57%) are even willing to pay $30 more per month for it.
More at Good and Green.
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