Greenwashing gets attention in USA Today
Greenwashing got a bit of attention in the nation’s most popular newspaper this morning with an article the Federal Trade Commission’s failure to take action against false claims by companies that their products are good for the environment:
The federal watchdog that’s supposed to crack down on product labels that make false environmental claims has taken almost no enforcement action over the last decade, even as “green” marketing claims have exploded, agency records show.
USA Today following up on a congressional hearing on the subject that was held earlier this month.
FTC officials took action on that day against Kmart and two other companies for alleged greenwashing and promise now that they’ll do more to limit false claims.
The Guardian covers the subject a bit more thoroughly, focusing on the landmark “Sins of Greenwashing” report released by the consulting company TerraChoice in February. TerraChoice found that 10.4 percent of ads in leading magazinse now contain Earth-friendly claims but that 98 percent of Earth-friendly claims are false.
Related posts:
- Greenwashing: FTC accuses Kmart, 2 other companies Eco-conscious consumers are getting a bit of help in their...
- Toby Lunchbreath’s Guide to Greenwashing This guy — Toby Lunchbreath — is a genius. More...
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