Fly-gate’s winner — PETA’s online store

PETA President Ingrid Newkirk just mentioned to me that sales for the Katcha Bug Humane Bug Catcher have multiplied like, well, flies.

Soon after President Obama was caught by an NBC camera committing fly-icide in the White House, the organization’s named started popping up in stories of the subject. At first, there was derision that a PETA employee mildly criticized the president for killing the fly and making light of it. Then, visitors to the website of the People for the Ethical Treatment of Animals started snapping up Katcha Bugs.

“In first 20 hours, 116 of them left our PETA shelves. God, knows how many of them we’ve sold since then,” Newkirk said.

How many Katcha Bugs do people normally buy from PETA? “We might sell two a month.”

More evidence, I’d say, that PETA knows how to turn potenially embarrassments into publicity windfalls. Food for thought for environmental groups?

I’ll publish my interview with Newkirk on Cult of Green tomorrow. Mother Nature News will publish my Media Mayhem column on PETA’s marketing genius later this week.

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