Don’t cry for me, Sierra Club
Two backpackers at Pulpit Rock on the Appalachian Trail in Pennsylvania. Neither appears to be South Carolina Gov. Mark Sanford. (courtesy Isaac Weigmann, Appalachian Trail Conservancy)
Gov. Mark Sanford’s sex scandal has become a Sierra Club marketing pitch.
“Dear Friend,” an e-mail letter to members of the organization begins.”We heard the governor of South Carolina had some trouble finding the Appalachian Trail last week.”
As you no doubt know Sanford — not known, by the way, as a big defender of the environment — told his wife and staff he was hiking on the trail, when he actually was in Argentina with his mistress.
The letter continues:
We don’t want that to happen to anyone else, so now’s a perfect time to let you know about our new online community: Sierra Club Trails. Members of the community are adding trails from around the country, sharing spectacular photos, and discussing topics such as whether guns should be allowed in our national parks.
But so far only two sections of the Appalachian Trail have been added by our members. No wonder the governor got lost!
If you’ve hiked the Appalachian Trail, join the Sierra Club Trails community and add a stretch or two. Share your photos of the trail, too!
If you haven’t hiked that trail but have other favorites, we’d love you to share them on Trails as well.
Just click the “join” link at the top of the Trails homepage and you’ll be on your way!
Thanks for all that you do to protect the environment.
Greg Haegele
Deputy Executive Director, Sierra ClubP.S. — Don’t forget your (moral) compass…
Sierra Club Trails is a pretty cool online community. It’s in beta now, but it already allows hikers to add descriptions of their favorite trails and to use a wiki to add details to descriptions that already are there.
(h/t to Shea Gunther at Mother Nature Network)
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