August 15, 2009 by shelter · 1 Comment
Filed under: Uncategorized 

I’m a net-activism fiend. Check out my “action” for renewable energy at Change.org, as well as this week’s Media Mayhem column on the Mother Nature Network:

One afternoon last week, I joined seven different environmental communities, signed four petitions, sent letters to both my senators, let hundreds of friends in on a new way to fight climate change, agreed to reduce my family’s carbon output by .94 tons a year, and founded a campaign calling for all electric utilities to get at least 20 percent of their power from renewable sources.

Oh, yeah. I learned a little later that I’d raised a whole penny on behalf of the cause “Stop Global Warming.”

John Muir, eat your heart out.

Muir spent most of his life (which lasted from 1838 to 1914) crusading for wilderness conservation. He climbed peaks above the Yosemite Valley, camped out with Teddy Roosevelt and founded the Sierra Club.

Nowadays, anybody can go to sierraclub.org and, in about minute, fire off a personalized letter on one of about 30 environmental issues to his or her congressperson.

My own orgy of activism was prompted by a decision to figure out how to effectively use 50 or so interactive communities and social media websites that focus either exclusively or to a great extent on the environment. I found that the sites can be fun and feel empowering — in the same way, say, that blazing through an easy crossword puzzle might be exhilarating.

Read on at Mother Nature Network

Bookmark and Share

On hiatus

August 5, 2009 by shelter · Leave a Comment
Filed under: Uncategorized 

Cult of Green’s on a hiatus right now as I work on some new projects.

Bookmark and Share

7 green stories that ought to cheer you up

July 24, 2009 by shelter · Leave a Comment
Filed under: Uncategorized 

Last week’s Media Mayhem column from the Mother Nature Network:

Climate change looks as if it’s coming quicker than previously imagined. The strongest response that our politicians can manage may actually be worse than taking no action. And a huge chunk of one state is expected simply to disappear — even if we do manage to take effective action against global warming.

With news like that, it’s easy to lose sight of hopeful news that’s lurking just outside the media’s spotlight. Often, it’s those hopeful stories — the ones that are about steady, quiet progress rather than political conflict — that make the larger difference in our lives.
And you don’t read about them after they’ve had their effect either. Who cares, for example, that “persistent organic pollutants” no longer show up in the bloodstreams of American women because the chemicals were banned 40 years ago and industry was able to find substitutes; or that new diesel engines required by the EPA put out just 10 percent of the soot and smog that they did just a few years ago.

Here are seven developments that may play a role in solving climate change and other burning problems of the future — and that may never get the headlines they deserve.

For the rest of Media Mayhem, go to the  Mother Nature Network.

Bookmark and Share

Fox and foreign press find fault but climate bill is progress

July 6, 2009 by shelter · Leave a Comment
Filed under: Uncategorized 

This week’s Media Mayhem column from the Mother Nature network.

I was so proud of the House of Representatives for its recent passage of legislation to tackle climate change. Finally.

Sure, the Waxman-Markey bill is weaker than the science says it needs to be. And, yes, it’ll be tough to work a bill through the Senate without weakening it further.
But at least it’s a start. At least, I reckoned, the United States finally is in the game. And, now, American ingenuity will take over. Wind farms. Solar. Energy-efficient light bulbs! Watch out, world! We’re gonna solve this problem!
Then, I started reading the foreign press.
Read the rest of the column on the Mother Nature Network.
Bookmark and Share

Oh, by the way: Louisiana’s about to disappear!

June 29, 2009 by shelter · Leave a Comment
Filed under: Uncategorized 

Amid the myriad environmental issues that taking up headline space around the country, you may not have noticed this one, which I’ll try to state as calmly as possible:

10 PERCENT OF LOUISIANA’S GONNA BE GONE BY THE END OF THE CENTURY AND THERE’S NOT A HELL OF A LOT WE CAN DO ABOUT IT!!! Read more

Bookmark and Share

Wait a sec’ … who’s biasing science around here?

June 29, 2009 by shelter · Leave a Comment
Filed under: Uncategorized 

The climate-change denial camp argues that “alarmist” scientists, industrialists and politicians are grotesquely biasing the debate because they stand to make so much money from legislation to limit greenhouse gases.

Well, if you stand to make money on something, and if you have the means to influence the debate, it stands to reason that you’d spend a lot to make a lot more on down the road. How else could you bias things?

Surprise. Surprise. The interests that stand to gain from doing nothing  about climate change (or close to nothing) are spending five to 10 times as much as the interests that want the country to take aggressive action. At least, that’s the case when it comes to lobbying expenditures. Read more

Bookmark and Share

I am ‘an *** for defending’ Al Gore

June 22, 2009 by shelter · Leave a Comment
Filed under: Uncategorized 

With the help of Al Gore, I finally made the big time!

Not just one asterisk, not just two — I’m a three asterisk kinda guy.

This is because I wrote a column for the Mother Nature network in which Gore responded to questions about his finances (the transcript of his responses is here).

The first commenter wrote this: “al gore is a crook. and you are an *** for defending him.” An ***! Maybe, this is just MNN’s way of cleaning up the language.

Oh, please, please, please. Puhrty please. Go to this week’s Media Mayhem column and comment there. Maybe if you do, I will earn my fourth asterisk. Read more

Bookmark and Share

OK. This is my last ‘Apocalypse Now’ headline

June 15, 2009 by shelter · Leave a Comment
Filed under: Spin and PR, Uncategorized 
This week’s “Media Mayhem” column for the Mother Nature Network. Wow, Ken, that’s a good point:
“Apocalypse Now” has become the cliché climate-change headline.

Britain’s Independent newspaper grabbed the phrase a few years back soon after we entered the new millennium. Just last week, Toronto’s Globe and Mail picked the two words to top a thoughtful piece on proper responses to the climate crisis.

The popular Climate Progress blog used “Apocalypse Now” in February for a post warning that global warming has arrived. Conservative columnist George Will trotted it out that same month — albeit with a question mark — while arguing that the worries are much ado about nothing.
“Apocalypse Now” isn’t just reserved for news and opinion pages. The New York Times ran a review last fall of a museum exhibit that delves into the effects on nature of the “End of Days.” You already know that headline.
As far as I can tell, the Mother Nature Network hadn’t used “Apocalypse Now” — until now. But the conservative journal Commentary has (with question mark). So has Huffington Post, American Jewish Life and the blog of the Palm Oil Truth Foundation.
OK. This much we know: Headline writers need to stop cribbing from Francis Ford Coppola.
Putting aside one rampant cliché, does all the talk about end-times, Armageddon and apocalypse do us any good in the actual debate over climate change?
Read the rest on the Mother Nature Network.
Bookmark and Share

An award for green junk mail?

June 2, 2009 by shelter · Leave a Comment
Filed under: Uncategorized 

How popular is the color green? Well, it’s so popular nowadays that the folks who brought you junk mail have created a new award for “green” direct marketing.

OK, OK. In fairness, direct marketing isn’t limited to junk mail. Telemarketing, e-mail marketing and other methods of inundating you with advertising that you never asked for fall under the definition of direct marketing. The defining factor is that the message skirts other media to get straight to the consumer. Read more

Bookmark and Share