‘Clean’ coal group considers environment optional?

June 27, 2009 by shelter · Leave a Comment
Filed under: Spin and PR 

An industry group created to push for continued reliance of coal — despite the fact that it generates more carbon than does any other form of fossil fuel — suggests on its home page that a “clean environment” is optional:

The American Coalition for Clean Coal Electricity is committed to the idea that America can have the affordable, reliable electricity we need … with the clean environment we want.

The not-so-subtle point is that electricity should take precedence over the environment, which is a luxury. I’d go way out on a limb (not) and say that this isn’t just a case of an unintentional message being sent by poorly chosen wording. The coal and power guys want to send a message their industry is more important than the quality of the air we breath, the water we drink, and the climate that civilization depends upon. Read more

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Clean Coal’s ad campaign makes creators proud

June 3, 2009 by shelter · Leave a Comment
Filed under: Spin and PR 

The ad campaign that’s fallen thick and heavy on TV airwaves with images of President Obama endorsing “clean coal” may shoot noxious fumes out of the ears and eyeballs of environmentalists. But it sure does give the ad agency responsible something to boast about.

The anti-greenwashing DeSmogBlog notes that R&R Advertising and Persuasion, which devised the campaign for the coal industry’s “American Coalition for Clean Coal Electricity,” is holding it up as great example of the Vegas-based agency’s talents: Read more

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