An award for green junk mail?

How popular is the color green? Well, it’s so popular nowadays that the folks who brought you junk mail have created a new award for “green” direct marketing.

OK, OK. In fairness, direct marketing isn’t limited to junk mail. Telemarketing, e-mail marketing and other methods of inundating you with advertising that you never asked for fall under the definition of direct marketing. The defining factor is that the message skirts other media to get straight to the consumer. Read more