August 15, 2009 by shelter · 1 Comment
Filed under: Uncategorized 

I’m a net-activism fiend. Check out my “action” for renewable energy at Change.org, as well as this week’s Media Mayhem column on the Mother Nature Network:

One afternoon last week, I joined seven different environmental communities, signed four petitions, sent letters to both my senators, let hundreds of friends in on a new way to fight climate change, agreed to reduce my family’s carbon output by .94 tons a year, and founded a campaign calling for all electric utilities to get at least 20 percent of their power from renewable sources.

Oh, yeah. I learned a little later that I’d raised a whole penny on behalf of the cause “Stop Global Warming.”

John Muir, eat your heart out.

Muir spent most of his life (which lasted from 1838 to 1914) crusading for wilderness conservation. He climbed peaks above the Yosemite Valley, camped out with Teddy Roosevelt and founded the Sierra Club.

Nowadays, anybody can go to sierraclub.org and, in about minute, fire off a personalized letter on one of about 30 environmental issues to his or her congressperson.

My own orgy of activism was prompted by a decision to figure out how to effectively use 50 or so interactive communities and social media websites that focus either exclusively or to a great extent on the environment. I found that the sites can be fun and feel empowering — in the same way, say, that blazing through an easy crossword puzzle might be exhilarating.

Read on at Mother Nature Network

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Coal’s silver lining

July 24, 2009 by shelter · Leave a Comment
Filed under: Hollywood and Co. 

My apologies for disappearing. Went on vacation, faced an onslaught of other projects and then the computer done broke. Starting to catch up with my June 13 “Media Mayhem” column from the Mother Nature Network.

The coal industry’s re-branding campaign reminds me of an old Mad Magazine illustration.

It was the early 1970s. Esso had just changed its name to Exxon, and Richard Nixon was president. So Mad ran a photo of the White House, with a huge Exxon-esque sign sticking out of it. Except the sign said “Nixxon.”
The punchline? “But it’s still the same old gas.”
Coal is still the same old coal. But the industry has been spending a lot of money to change its image. It’s even enlisted imagery of the White House’s current occupant: a clip of Barack Obama endorsing during last year’s presidential campaign that mythic material known as “Clean Coal.”
See the rest of the column is at Mother Nature Network.
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Fox and foreign press find fault but climate bill is progress

July 6, 2009 by shelter · Leave a Comment
Filed under: Uncategorized 

This week’s Media Mayhem column from the Mother Nature network.

I was so proud of the House of Representatives for its recent passage of legislation to tackle climate change. Finally.

Sure, the Waxman-Markey bill is weaker than the science says it needs to be. And, yes, it’ll be tough to work a bill through the Senate without weakening it further.
But at least it’s a start. At least, I reckoned, the United States finally is in the game. And, now, American ingenuity will take over. Wind farms. Solar. Energy-efficient light bulbs! Watch out, world! We’re gonna solve this problem!
Then, I started reading the foreign press.
Read the rest of the column on the Mother Nature Network.
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Al Gore texts me about his finances

June 19, 2009 by shelter · 2 Comments
Filed under: Spin and PR 
Al Gore in still shot from An Inconvenient Truth

Al Gore in still shot from An Inconvenient Truth

Al Gore seems to have a target on his back. The former vice president is the symbol of “global warming alarmism” to those who want to block the U.S. from taking effective action on climate change.

Whether it’s Bill O’Reilly or the Heartland Institute or a backbench Republican congresswoman or a blog run by a guy who cut his teeth by swift-boating John Kerry, Gore is the bogeyman. They want answers, I tell you! Yeah, we know — he’s a private citizen. But what has he got to hide?

OK, then. I sent him some questions — mostly questions that the right-wing journal Human Events said somebody ought to ask him. I think he was about as candid as one could expect from a private citizen. What do you think?

(For a fuller discussion bogeyman/hero status, check out this week’s Media Mayhem column, by yours truly, on the Mother Nature Network.)

Ken Edelstein: You are a partner in the venture capital firm of Kleiner Perkins and a co-founder of the United Kingdom-based investment firm of Generation Investment Management, each of which stands to gain financially from greenhouse gas regulation. Please describe any other financial interests that you have in any other businesses that stand to profit from greenhouse gas regulation.
Al Gore: As a supporter of “sustainable capitalism” (http://online.wsj.com/article/SB122584367114799137.html) I have made long-term investments in “sustainable” companies in Europe, Asia, North America and South America, the vast majority of which are not directly involved with efforts to solve the climate crisis. I have also invested in some companies that have attempted and will continue to help solve the climate crisis.

Ken Edelstein: In October 2008, the New York Times Magazine featured a cover story on how Kleiner Perkins had invested $1 billion in 40 companies that would profit from new environmental and energy laws and regulations. What will be your share of any profits from these ventures? Read more

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OK. This is my last ‘Apocalypse Now’ headline

June 15, 2009 by shelter · Leave a Comment
Filed under: Spin and PR, Uncategorized 
This week’s “Media Mayhem” column for the Mother Nature Network. Wow, Ken, that’s a good point:
“Apocalypse Now” has become the cliché climate-change headline.

Britain’s Independent newspaper grabbed the phrase a few years back soon after we entered the new millennium. Just last week, Toronto’s Globe and Mail picked the two words to top a thoughtful piece on proper responses to the climate crisis.

The popular Climate Progress blog used “Apocalypse Now” in February for a post warning that global warming has arrived. Conservative columnist George Will trotted it out that same month — albeit with a question mark — while arguing that the worries are much ado about nothing.
“Apocalypse Now” isn’t just reserved for news and opinion pages. The New York Times ran a review last fall of a museum exhibit that delves into the effects on nature of the “End of Days.” You already know that headline.
As far as I can tell, the Mother Nature Network hadn’t used “Apocalypse Now” — until now. But the conservative journal Commentary has (with question mark). So has Huffington Post, American Jewish Life and the blog of the Palm Oil Truth Foundation.
OK. This much we know: Headline writers need to stop cribbing from Francis Ford Coppola.
Putting aside one rampant cliché, does all the talk about end-times, Armageddon and apocalypse do us any good in the actual debate over climate change?
Read the rest on the Mother Nature Network.
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Media Mayhem: A plague of ‘think tanks’

June 5, 2009 by shelter · 1 Comment
Filed under: Spin and PR 

I write the Media Mayhem column every week for the Mother Nature Network. Here’s this week’s:

The Goliaths are crazed environmentalists, corrupt scientists and secret socialists, on a mission to manufacture a crisis so they can implement a stealth agenda of government control, toy-sized automobiles and pork-barrel grants — grants the scientists can then use to live off the hard-earned money of taxpayers forever.

Cue evil laugh track: Hah-hah-hah-hah-hah!

The Davids are the few brave souls who dare counter that juggernaut — that hoax — by pointing out that science is a complex endeavor, rife with unfulfilled hypotheses, and whose reputations have suffered because of their independence.

You may not see the debate that way. I sure don’t.

Whatever you and I think, though, the David/Goliath storyline, or something like it, will have more to do with the outcome of Congress’ current climate debate than will another dozen studies firming up the actual consensus that climate change is happening, is caused by humans, and is on a trajectory to lay a big whammy on civilization.

The Davids played their role in a Washington hotel last week at the Heartland Institute’s grandly named Third International Conference on Climate Change.

Read the rest of this column on the Mother Nature Network.

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Fox News turns a red herring into red meat

May 28, 2009 by shelter · Leave a Comment
Filed under: The News Business 

My first “Media Mayhem” column for the Mother Nature Network:

OK. Take a few deep breaths. Don’t get as worked up about these things as I do: This is how cable news coverage of the climate change bill that’s working its way through Congress will go for the next two months — at least in some media quarters.

It will not be about facts. It will not be about what’s good for the Earth. And it often won’t even be about the legislation’s most significant issues.
It will be about whatever spin, half-truth, or fiction works its way from politicians and interest groups onto a medium mainly interested in the emotion it can wring from a story. It will activate a plaintive voice inside you that cries, “Hey, guys. Wait a second. I thought you were journalists. You weren’t supposed to just make things up, were you?”
Here’s how this system works …

Story continued on Mother Nature Network

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