Ingrid Newkirk on PETA’s buzz
This week’s Media Mayhem column at the Mother Nature Network:
A fly. Seven days after President Obama swatted the sucker, I googled “PETA” and “fly” together. One-thousand-one-hundred-and-eighteen news articles showed up. The first wave of mentions was speculative, as in: “The Onion ought to write that PETA’s upset at Obama.” The next wave was disbelieving, as in: “This may sound to you like a headline from the Onion: PETA’s upset at Obama.”
A handful of writers got past the visceral reaction: People for the Ethical Treatment of Animals again displayed its unerring talent for drawing attention to the cause of animal rights. In this case, PETA didn’t even mean to draw the attention. A staff blogger happened to mention in a short post about “flygate” that “human beings have a long way to go before they think before they act.”
Clean Coal’s ad campaign makes creators proud
The ad campaign that’s fallen thick and heavy on TV airwaves with images of President Obama endorsing “clean coal” may shoot noxious fumes out of the ears and eyeballs of environmentalists. But it sure does give the ad agency responsible something to boast about.
The anti-greenwashing DeSmogBlog notes that R&R Advertising and Persuasion, which devised the campaign for the coal industry’s “American Coalition for Clean Coal Electricity,” is holding it up as great example of the Vegas-based agency’s talents: Read more
